jeudi 12 septembre 2013

HP Totally Free Nook Promotion And The Cost Of Fine Print

By Cornelius Nunev


When is free something other than free? When HP weighs a free Nook offer, notes The Consumerist.

Nook not necessarily free gift

During Cyber Monday, consumer Brian started trying to find a brand new laptop. According to the Consumerist, he got a totally free Noon e-reader as part of the promotion. When Brian took the Ultrabook back because he did not want it anymore, he had to pay $99 plus tax for the E-reader still.

A totally free Nook problem that is not unique

Free Nook promotions aren't entirely free, according to HP, and Brian isn't the only consumer to run into this problem. Looking at the fine print of such promotions, it becomes clear that the "free Nook" actually costs $99 plus tax. HP has claimed that the price listing as it appears also on a consumer's receipt is merely the way HP systems process orders - the consumer is not charged the $99 at the time of purchase.

The consumer cannot get back the $106 they were charged for the promotion, and the company will not take back the free nook. An HP source said that the company will not take back the Nook or give a $106 refund for the system.

Not really as free as you may think

Not according to HP's fine print. The Nook was sandwiched in as part of the laptop purchase price. This information was supposedly well-hidden, but because it was publicized somewhere, the consumer was bound by the terms of the transaction.

The Nook cannot be returned, but it could be sold at the consumer's discretion - albeit at a loss - or given as a gift. That doesn't take the sting of the "free Nook" away, however. So take the experience of others to heart and be aware that free is not always free. Read the fine print!



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